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LWF: Reasons to be cheerful

Published:  01 June, 2026

You know things must be bad when industry leaders take time out to highlight the good things that are going on, focusing in on a handful of positives that have bucked the general besieged mood enveloping much of the drinks trade. But there’s a lot to be said for this ‘glass half full’ approach, not least because there are opportunities to be grasped, categories to be leveraged and still a lot of R&D and innovation in our world.

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