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Casella launches sparkling Yellow Tail ros

Published:  18 January, 2007

Casella Wines, the Australian producer, is simultaneously launching Yellow Tail sparkling ros wine into the UK and US markets this summer.

The sparkling ros, produced in the Riverland region of South Australia, is expected to retail around 7.99, in line with other Aussie sparkling wines.

A white Yellow Tail sparkling wine was introduced in limited quantities in the UK last year and UK agent Off-Piste Wines is hoping more stock will be available in 2008.

The still variants of Yellow Tail, which is the leading imported wine brand in the US market, is stocked by Morrisons, Asda, Waitrose and the Co-op and Off-Piste Wines is planning a major marketing campaign for the brand this year.