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Champagne Veuve Clicquot to debut at London Wine Fair

Published:  21 May, 2014

Champagne Veuve Clicquot is taking its own stand - a vintage yellow Airstream trailer - for the first time at London Wine Fair in June.

Veuve Clicquot AirstreamVeuve Clicquot AirstreamThe Veuve Clicquot Airstream will be on show at London Wine Fair for one day only as the Champagne House takes its first stand at the show.

The branded 1946 trailer will be positioned at the heart of the fair on day one, Monday June 2, as part of the brand's drive to "bring innovation and added value to the on-trade sector".

Veuve Clicquot will be serving  its signature style, Yellow Label, Rosé and Vintage 2004.

Senior brand manager Christina Jesaitis said: "We're excited to be bringing the Veuve Clicquot twist to the Wine Fair for the first time and whilst our timetable of events with the Airstream allows us just one day at Olympia, we're confident the day will be productive.."

The brand describes its trailer as a "part on wheels", which has art on display, design and a DJ space as well as the obligatory bar. The Airstream will attend a host of summer events including The Boodles, Goodwood Festival of Speed and Festival No 6. The brand has launched an Airstream Facebook App to allow consumers to track its progress around the country this summer - this is hosted on the Veuve Clicquot International Facebook page.

The trailer will be at stand P92 for the opening day of the exhibition.

Veuve Clicquot is owned by the Louis Vuitton Moet Hennessy group.