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The Glenlivet tasks consumers with selecting next release

Published:  03 October, 2013

The Glenlivet single malt Scotch whisky is calling on its consumers to select its next limited edition release.

Its global community of consumers, referred to as "the Guardians of The Glenlivet", have been tasked with sampling three new whiskies and voting for their favourite.

The three whiskies, created by master distiller Alan Winchester, will be showcased at various tasting events all over the world, where the Guardians will be able to sample them and select what will become The Glenlivet Guardians' Chapter.

The whiskies will be available to taste at the Whisky Show at Vinopolis from October 5-7.

Vicky Wood, head of marketing at Pernod Ricard UK, said she was "excited to find out which whisky our Guardians choose".

"Our aim with The Glenlivet Guardians' Chapter was to recognise and reward the knowledge, passion and experience of our global community by inviting them to write the next chapter in the brand's history," she added.

The final tasting will take place in December, after which votes will be counted and the winning whisky crowned. A limited run of 2,000 9-litre cases will then be released in February 2014 and bottles will carry an rrp of £55.

If you would like to become a Guardian of The Glenlivet and have your say, visit