Subscriber login Close [x]
remember me
You are not logged in.

Rexam and Accolade Wines expand RTS sparkling range

Published:  08 August, 2012

Rexam Beverage Can and Accolade Wines have teamed up to expand their ready-to-serve Sparkling Collection range in a bid to attract new consumers to the wine category.

Rexam Beverage Can and Accolade Wines have teamed up to expand their ready-to-serve Sparkling Collection range in a bid to attract new consumers to the wine category.

Hardys, Banrock Station and Stone's 250cl slim cans will feature alongside the Echo Falls Spritz in a can, which launched last year and is aimed at existing wine drinkers as well as 25 to 35-year-old females who are new to the wine market.

Produced at Rexam's Gelsenkirchen plant, the range of 25cl slim cans includes two Hardys Bellinis in Strawberry and White Peach flavours; Banrock Infusions, a blend of wine and summer berries; and Stone's Ginger Punch, which is a mixture of ginger wine and lemonade that is also available in a limited edition Union Jack can.

Clare Griffiths, European marketing director at Accolade Wines, said: "We are passionate about innovation, and with the launch of these new cans from some of our most recognisable brands, we are spearheading the creation of a new category that will open wine up to new consumers, with new occasions.

"As a company, Accolade Wines is a leader when it comes to consumer insight, which drives our innovation process. Our new cans offer a level of convenience in the wine market that currently hasn't existed in the category, with trusted recognisable brands, and we hope consumers, new and existing, will embrace the range as they have done with our top-selling brands."

Gary Aslam, European customer services, sales and marketing director at Rexam Beverage Can, said research from Mintel continued to highlight strong female interest in moving away from FABs to more grown-up ready-to-share offerings.

"Accolade Wines' range of wine cocktails in cans open up the category to new consumers. The convenience and portability of cans makes it possible for consumers to enjoy these great new products on a variety of drinking occasions."

The full Sparkling Collection range includes: Hardys Peach Bellini; Hardys Strawberry Bellini; Banrock Station Infusions Summer Berries, Stone's Ginger Punch, Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé.

The cans have secured listings in Sainsbury's, Morrisons and One Stop.

Keywords: