Assume you are the producer or distributor of a new wine. You think the wine looks great, tastes even better and offers terrific value. You want it to sell well to its target market for many years. What do you think is the essential factor to make this dream become reality?
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InterLoire has announced the launch of a new collective identity for its wines as part of a move to update the region’s branding.
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Nazy Farkondeh, senior writer at verbal branding agency Reed Words, on why low & no brands should stop focusing on what they’re not.
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James Lawrence identifies the branding trends stealing a march for wines and spirits.
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Rowena Curlewis, CEO of drinks design specialist Denomination, on why legacy brands are enjoying a new lease of life.
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