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What we can learn from the Majestic/Naked 'experiment'

Published:  16 December, 2019

The matchmakers behind the Majestic and Naked Wines merger speak to Jo Gilbert about why the ‘experiment’ didn’t work, and why the demand for niche products is driving wine businesses to double down on their specialisms

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Naked/Majestic consumer-bases were a bad ‘fit’

Published:  13 December, 2019

The matchmakers behind the Majestic and Naked Wines merger have said that the ‘experiment’ was doomed to fail because of the inherent differences between the two sets of customers, and because of increasing consumer preference towards companies that have a unique USP.

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The Naked Gun

Published:  11 April, 2019

The Majestic brand has taken a bullet and is soon to be haemorrhaging stores, handing an opportunity to independents to fill the gap. Jo Gilbert reports

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Independents prepare to fill the gap left by Majestic

Published:  11 April, 2019

The Majestic brand has taken a bullet and is soon to be haemorrhaging stores – prompting businesses to reconsider their position on the high street.

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Tim Atkin MW: What Rowan Gormley could learn from Tony Laithwaite

Published:  09 April, 2019

Wine critic, broadcaster, co-chair of the IWC

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Shift from shop to showroom is vital for the future of retail, says Majestic CEO

Published:  27 March, 2019

The chief executive of the newly rebranded Naked Wines has defended the decision to trim down its 200-store estate while shifting investment focus to the online side of the business.

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Sainsbury’s Asda merger “unlikely” to impact consumer choice as supermarkets offer to unload 150 stores

Published:  25 March, 2019

The tie-up between Britain’s second and third largest supermarkets will have no detrimental impact on the diverse and “quick to adapt” supermarket sector, it has been suggested.

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Prosecco on the way out says Naked Wines

Published:  11 December, 2018

Sauvignon Blanc still reigns supreme as Britain’s favourite grape, while Prosecco is on the wane according to the latest from Naked Wines.

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