An ambitious new wine discovery platform is soon to launch with the aim of becoming the “biggest wine platform in the world,” according to its creators.
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The Wine Show’s commercial arm has been renamed TWS Creative to better reflect the digital marketing and branding consultancy services offered by the business.
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Joe Fattorini, head of London sales at Fields, Morris & Verdin
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Head of London sales at Fields, Morris & Verdin
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JOE FATTORINI
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Head of London sales at Fields, Morris & Verdin
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Joe Fattorini, head of London sales at Fields, Morris & Verdin
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Joe Fattorini, head of London sales at Fields, Morris & Verdin
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Joe Fattorini
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Taking a punt on heuristic pleasure, Joe Fattorini, head of London sales at Fields, Morris & Verdin, calls for wine shortcuts rather than rules
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Head of London sales at Fields, Morris & Verdin
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Head of London sales at Fields, Morris & Verdin
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JOE FATTORINI
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JOE FATTORINI IS HEAD OF LONDON SALES AT FIELDS, MORRIS & VERDIN
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Joe Fattorini contemplates the Hedwig von Restorff effect and how contextual isolation can become a money-spinner
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Not only is your wine list upside down, but you haven’t dropped your anchor. Joe Fattorini shares more wacky wisdom on the psychology of sales
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Ditch Vulcan pricing algorithms says Communicator of the Year Joe Fattorini in a new column looking at simple yet often counterintuitive ways to boost sales
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