Chilean producer Concha y Toro (CyT) has put in place a new premium-focused strategy designed to double the company’s operating margins by 2020, coupled with the aim of boosting sales of its brands at £10 and above.
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Temperatures were unseasonably mild over Christmas, and from the latest results, it looks like things were unexpectedly cosy for UK retail.
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Leading Chilean winery Cono Sur has launched a major new primetime TV ad campaign highlighting wine and food, which is set to reach 13 million viewers over six months.
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Cono Sur has given its Bicicleta portfolio a premium makeover marking the first stage of the biggest marketing drive for the brand to date.
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