Today suppliers have to offer an array of services to help their customers sell on their wines and they are becoming increasingly more sophisticated in their repertoire.
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In recent weeks, much emphasis has been placed on the short-term benefits of global warming.
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Conal Gregory, the only Master of Wine to have been elected to Parliament, warns that there is no hope for duties to be reduced or even frozen if there is no effective campaign fighting that battle. He gives tactical tips on what the trade could do better to combat future hikes.
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The production of wines and spirits is based on centuries' old, traditional methods, but have producers failed to make the most of digital marketing to engage consumers?
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Bernard Magrez and his daughter Cecile Daquin, of Chateau Pape Clement, are urging other chateaux owners to be 'very prudent' this year when it comes to en primeur pricing. "This could be the last chance for Bordeaux" to woo back buyers warns Daquin.
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A major new report has found that the size of the global area under vines rose to 7534 kha in 2015, with consumption and production also on the up.
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Following the positive response over the past two days at the fifth annual Real Wine Fair, Doug Wregg, co-organiser of the event, confidently believes that natural and biodynamic wines are no longer niche products but are increasingly becoming more mainstream.
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Sales of Prosecco continue to outpace those of Champagne, according to new figures from retail insight leader IRI.
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Across the supply chain the UK wine trade has been under tremendous pressure, according to Bernard Fontannaz, founder of Origin Wine, and it has got to stop focusing so heavily on price and start communicating better with consumers.
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The wine trade has a case of the 'Budget Blues. While spirits, beer and cider saw a duty freeze in the 2016 Budget, wine duty was handed an increase in line with inflation.
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From eye-catching shop window displays to well-honed social media campaigns, there are many ways for indies to reach new customers and retain their loyalty.
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Customers across all retail sectors are buying with their eyes and the message behind the label has never been so important.
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California wines are red hot in the UK at the moment, with their popularity driven by more restrained styles from cooler climates.
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After a flush of niche successes, it's now up to South Africa's bigger players to drive the quality message home.
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London Wine Fair is stepping up a digital gear by joining forces with wine software provider Bottlebooks. See the impact the new software will have on this year's fair.
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New research into the psychology of drink selection in the on-trade puts the focus firmly on customer needs
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With ProWein over for another year, Harpers.co.uk looks back at one of the mightiest wine trade fairs around and hears what attendees and exhibitors had to say
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The latest data from French customs shows Bordeaux wine exports to Britain fell sharply by almost 7% (6.79%) last year when compared with 2014, but their value increased by 2.08%.
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Reka Haros of Sfriso Winery was pleased to not attend this year's Prowein because as a small producer she finds it difficult to justify the cost of attending the fair. Instead she and Marilena Barbera of Cantine Barbera share some lessons learned and how they are changing their approach to trade shows to make sure they get the best return on the time and resource investments they make for events they do attend.
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This year's ProWein was marked by a distinct spilt that seems to be happening within the UK wine trade. Discovery of small producers and esoteric wines is growing in popularity, but simultaneously so is the emphasis on brand building within the wine trade. Bill Hardy, of UK's number one wine brand discussed the importance of why brand building is important in the UK wine trade.
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