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Connected packaging could become 'main' marketing bridge to customers

Published:  03 February, 2022

More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.


Lanchester goes digital with in-venue ordering platform

Published:  09 July, 2020

Lanchester Wines has unveiled its newest technological innovation – an online order and pay tool to help on-trade venues re-open while observing social distancing rules.


Digital packaging: how smart is your bottle?

Published:  15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency