Judging the package, rather than the liquid within, is always an eye-opening and interesting exercise, and this year’s Harpers Design Awards once again delivered some sublime entries worthy of celebration. Andrew Catchpole dips in.
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Manchester hybrid Blossom Street Social is fighting a recent Prohibition Notice which has since led to the closure of the shop/bar enterprise.
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This piece is about how to sell wine. It starts from the premise that to be successful we should get out of our wine focused ghetto and look at other sectors for learnings and inspiration. That doesn’t just mean craft gin and beer. It can be a myriad of places. Even politics.
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