Harveys set out to revitalise sherry

Maxxium UK is hoping to encourage consumers to re-evaluate sherry with a new marketing push for Harveys.

Gonzalez Byass and Benevolent host sherry master class

Gonzalez Byass and The Benevolent are to host a Sherry Master Class on March 22 with all proceeds being donated to the charity.

Patricia Langton looks at the emergence of sherry-specific bars

Let's not lament the declining sales figures for sherry. This classic wine's future lies in smaller volumes and higher quality wines and encouragingly more people are getting behind serious sherry, especially in the on-trade. Indeed, a closer look at current trends could reveal where sherry is headed and, hopefully, how to win the customer over.

Don't miss - Sherry Tasting & Boutique Wineries Tasting

Join the Sherry Institute of Spain in a new initiative exclusively developed for top on-trade professionals, press and buyers, giving you the opportunity to taste a range of top Sherries on 21 and 28 September.

Surge in US sherry sales

Sherry shipments to the US have grown by over 50% in a year.

Australians say goodbye sherry, hello apera

Burgundy, champagne, sherry, port, tokay, vermouth and marsala have all started to disappear from Australian wine labels following an agreement over protected names with the European Union.

Wines in the Press: Sweet sherry and brilliant Bordeaux

Wines in the Press: Of sherry, spittoons and sparkling wines...

Jane MacQuitty sings the praises of fino and manzanilla, Joanna Simon discusses her spittoon technique, Anthony Rose visits Cahors and Tim Atkins gets busy with his wand.

Sherry under the stars at Somerset House

Beam Global UK is sampling its refreshing summer cocktail, Harveys & Lemonade, at the Somerset House Cinema Under the Stars Film Festival from 31 July to 9 August, as part of this year's £500,000 investment in Harveys, the UK's number one sherry.

Superior categories for Sherry announced

Two new Sherry categories have been created, which will introduced to the UK within the next two years.

Harveys urges Sherry drinkers to chill

Beam UK, owners of Sherry brand Harveys, is spending around 1 million this year in an attempt to persuade consumers to chill the product before they drink it.

Scotland wins the World Cup of Sherry

The chef and sommelier at the Balmoral Hotel in Edinburgh have won the International Copa Jerez 2007. Sous chef Kevin Sutherland and sommelier James O'Donnell created a food and Sherry menu, beating teams from the US and Spain in the process. Their winning menu included a dish of sauted Keltic scallops, chestnut puree, apples and smoked bacon lardons with Hidalgo La Gitana Manzanilla. The judging panel included award-winning chef Heston Blumenthal, who praised the duo's original and inspiring' dishes.

Scotch Sherry winners

Chef-and-wine-waiter duo Craig Sandle and James O'Donnell, from the Balmoral Hotel in Edinburgh, won the Copa Jerez on 20 February - the live cook-off and Sherry-pairing contest.
They will now go forward to the Sherry World Cup', or International Copa Jerez, to compete against teams from other key Sherry markets, including the US, Spain and Germany, and to be judged by Spain's top chef, Ferran Adria.
Second place went to James Lui and Debbie Thornton from the British Army Culinary Arts Team, Hampshire, followed in third by Matt Simon and Darren Stanford of Avenance, London's Deutschebank restaurant.

NEW SHERRY CATEGORIES

By Neil Beckett

ON-TRADE ACCUSED OF HOLDING BACK SHERRY

By Neil Beckett

SHERRY NEEDS MORE SUPPORT

BULLISH FUTURE FOR SHERRY

By Neil Beckett in Jerez

THE END OF A SOL-ERA FOR SHERRY?

By Neil Beckett

The future's Sherry; the future's orange

by Dawn Cran
Harveys has launched a new product designed to wake up the Sherry category and broaden the appeal of its flagship Harveys Bristol Cream.

Harveys aims to make sherry trendy

Beam Global UK is launching an education initiative to encourage consumers to drink sherry in a modern way - chilled, in contemporary glassware - as part of this year's 500,000 investment in Harveys, the UK's number one sherry.