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Free Run launches new Champagne with

Published:  21 June, 2011

Free Run Wines is launching a new Champange with Tesco's online wine arm.

Champagne Jeeper will go on sale at in mid-July.

Free Run is supplying the supermarket with a range of three champagnes: A premier cru, vintage and a blanc des blancs, as part of an exclusive one-year deal with the retailer.

Charles Elms, director of Free Run, said the move was part of its strategy to push more premium wines, a move it is also pushing with a number of wines from the South of France, the Loire, New Zealand and others.

"Four to five years ago we realised we needed to sell wine at higher price points, and we saw that Champagne had strong potential to do that," said Elms.

It focuses on selling exclusive brands and says its Champagnes have a totally diffent feel to the Grandes Marques.

Nick Bauer, co-director, added that since not everyone can afford to buy Grands Marques, with exclusive brands the get "really good value for money".