Tiger Beer appointed exclusive distributors of Viru

Published: 25 July, 2008

Brand Independence Ltd is pleased to announce the appointment of Tiger Beer UK as exclusive UK distributors for their premium Baltic beer 'Viru'.

Brand Independence Ltd is pleased to announce the appointment of Tiger Beer UK as exclusive UK distributors for their premium Baltic beer 'Viru'.

Owners of Viru are UK based company Brand Independence. Director Paul Baxendale said, 'We are delighted that TBUK see the opportunity for Viru. We believe it fits well into their portfolio and are confident that they will help Viru reach its full potential in the UK.'

Tiger UK Managing Director Alan Gourdie said that 'We are extremely pleased to be adding Viru to our existing portfolio of World Beers. We are looking forward to building on Viru's current successes, and intend to develop it into a leading premium brand by working with our key trade partners.

Viru is a 5% pilsner style beer brewed for export in Estonia to a traditional recipe. It is packaged in a unique octahedral bottle, said to be based on the towers and churches of Tallinn, the historic capital.

Brewed using Lithuanian barley and aromatic Saaz hops, Viru is a clean, refreshing lager with a light hoppy palate.

Sold in many of London's top venues, such as the Lanesborough and Browns Hotels, Coq D'Argent restaurant and the Embassy Club, Viru is clearly recognisable as a true blend of style and quality with genuine European heritage.

Viru was previously distributed in the UK by Global Brands Ltd.

Source: Viru.