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Financial Times

Published:  23 July, 2008

'I hate tasting wine in public,' confesses JANCIS ROBINSON MW, following the seventh annual Pol Roger Business School Alumni Blind Wine Tasting Challenge. One of the offending wines was a 'red Champy 2003 Pernand Vergelesses that I for one would have taken for a particularly exuberant Rioja'. The factual quiz was just as taxing as the tasting for those who didn't know that Winston Churchill is likely to have had around 42,000 bottles of Pol Roger opened for him between 1908 and 1965. 'Pol Roger is now branching out and clearly hoping to establish itself as the leader in the field of blind wine tasting sponsorship,' notes Robinson.