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The Sunday Times

Published:  23 July, 2008

A call-to-arms from JOANNA SIMON, who is uncomfortable with Tesco's 2 billion annual profits and would much rather us punters buy our wine from independent merchants than supermarkets. 'There is a growing sense that it is these leviathans, not we, the consumers, who control our diet, liquid as well as solid,' she says. 'Increased ranges? Greater choice? You have to be kidding.' Recommended merchants include The Flying Corkscrew, Indigo Wine and Stone, Vine & Sun, but Simon stresses that it's up to the merchants to lure wine drinkers away from supermarkets. 'Lists and websites have to be stylish and useful: a tired photo of a vigneron and his labrador with a description of his fermentation vats won't win over any new customers.'