The mutual benefits of wine collabs

By Hamish Graham

Published: 06 October, 2026

In last month’s edition of Harpers we explored the trend of wine regions collaborating on trade engagement. It was clear that international wine diplomacy has multifaceted benefits. What, then, of wine businesses which work together? For the second part of this mini series, Harpers explores commercial diplomacy – wine importers who combine their powers to work together for events and initiatives in the UK market.

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