Artificial Intelligence: Back office benefits

“Everyone is using AI,” says Andrew Bate, chairman of the Society of Vintners. For him and the other drinks companies Harpers spoke to for this article, this powerful new technology is making a subtle mark on the way their back office operations work. There, efficiency is key. Danny Cooper, chief information and digital officer at Virgin Wines, explains that the technology’s “biggest benefit is giving people more time to focus on higher-value work. AI helps us analyse information faster, make better decisions and deliver more personalised experiences for customers”.