Hospitality: Harnessing the power of winter

By Hamish Graham

Published: 07 January, 2026

The December-January period for many in the on-trade often charts a feast followed by famine trajectory. Last year’s data showed a similar pattern. According to the CGA RSM Hospitality Business Tracker – which assesses the performance of Britain’s leading restaurant, pub and bar groups – total sales for December 2024 were up 3.2% year on year. Contrast this to January which, by the same metric, saw a fall in sales of 1.3%.

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