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Adamas seeks partners

Published:  23 July, 2008

A new Burgundy brand, Adamas (Greek for diamond'), has been launched in the UK by recently established Beaune-based ngociant La Nouvelle Alliance (LNA).
Speaking to Harpers at the launch in London on 23 February, LNA's Franco-Scottish co-founders Manol Bouchet and Dan Connolly said that they had already secured several distribution agreements around the world and were looking for regional wholesalers with whom to work on an exclusive basis in the UK.
They have linked up with Wine Services to cover the London market and Inverarity Vaults for Fife in Scotland. Abroad, they have gained listings with Discovery Wines in Bermuda, Duty Free in Singapore and, most recently, the Swedish state monopoly.

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