Wolf Blass bats for Beringer

Published: 23 July, 2008

Beringer Blass Wine Estates has announced the detail of its exclusive new sponsorship deal with English cricket for its Wolf Blass range of wines.

Wolf Blass will be the Official Wine of the Test Match Grounds' for a four-year period. The brand will receive advertising in perimeter and tri-vision' sites at all seven Test match grounds throughout the summer, including throughout The Ashes Test series against Australia.

In addition, the wines will be listed at all of the grounds, with Wolf Blass also undertaking on-site sampling and promotional work.

The cricket campaign will be supported by a marketing and PR offensive, including sampling and promotions in supermarkets and other high street retailers. There will also be opportunities for fans to win tickets, branded Wolf Blass cricket merchandise, memorabilia, and hospitality packages to Ashes fixtures through a series of customer competitions and retail promotions.

Rufus Weston, Wolf Blass brand manager, commented: The Wolf Blass cricket sponsorship is a major investment for us. With an audience profile so suited to a premium wine brand like ours, English cricket is a perfect partner for Wolf Blass.'

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