Though the Chapoutiers had their beginnings in Tain. Michel was quick to recognize the importance of the terroir - and eager to stop selling it to Guigal and put his own name on the label. Even more important, he wanted the wine he made to reflect the terroir, not any "style" of winemaking. So at the age of 24 in 1990 he was able to get a majority share in the family winery and the rest is history, with Michel owning vineyards in many places in France and the world.
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