For all those skeptics out there who don't think retailers engage with their customers, we've got heartening news. They do. Pat on the back goes to Tesco drinks supremo Dan Jago for the following Twitter exchange.
Access to this article is restricted.
You need to have a valid subscription to access this content. If you already have a subscription please log in.
Subscribe
Subscribe today for unrestricted access to ALL content and receive all email newsletters.
Already a subscriber?
Please log in using the link at the top of the page to see this article and all subscriber-only content.