CÎROC peach vodka gets UK launch

By Gemma McKenna

Published: 19 February, 2014

The super-premium CÎROC vodka, part of Diageo's Reserve Brands, is launching a peach flavoured expression.

Ciroc Peach vodka Ciroc PeachDiageo Reserve Brand's CIROC Peach variant will be available in the UK from March.

Last year it launched CÎROC Red Berry and Coconut in the UK and its new peach flavour will be available across the UK from next month.

Nick Temperley, head of Reserve Brands at Diageo, comments: "Consumer demand for premium vodkas continues to grow, with flavoured vodkas helping to drive this trend. CÎROC is the fastest growing super premium vodka in the UK and we are very excited to add CÎROC Peach to our range. It will provide consumers with a new, luxury CÎROC experience, while giving our customers the opportunity to increase profits as consumers trade up."

CÎROC's master distiller Jean-Sebastien Robicquet

Jean-Sebastien Robicquet, CÎROC vodka master distiller, added: "CÎROC Peach is crafted exclusively from fine French grapes, with an infusion of golden peach and natural fruit essences to deliver an exceptionally smooth and succulent taste experience, to be enjoyed either in cocktails or on the rocks."

With an abv of 37.5%, CÎROC Peach has an rrp of £37.90 for a 70cl bottle. It will be available to on-trade outlets through Coe Vintners and Venus, while off-trade customers can buy it through Crown, Imperial and Dhamecha.

Last month harpers.co.uk spoke to Jean-Sebastien Robicquet and Nick Temperley about the brand's growth and UK plans. Asked whether UK palates were geared towards sweeter tasting flavoured vodkas, Temperley said: "We've been pleasantly surprised by the popularity with the CÎROC flavours that we have launched in the last 12 months." He added that further flavours are due to be launched in the UK over the next two years, of which peach is one.

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