Hoxton Gin secures Tesco listings

By Emily Kearns

Published: 12 July, 2013

Hoxton Gin has announced it has secured listings in 103 Tesco stores nationwide.

The premium gin, which claims to be "made for creative drinkers by creative bartenders", was launched by Gerry Calabrese in 2011 with the aim of producing a gin unlike any other on the market.

Hoxton Gin is distilled with grapefruit and coconut, and is recommended served with cranberry juice, tonic water, ginger ale or Red Bull.

Calabrese said: "Hoxton Gin is a premium product but it is also a product that is loved by an extremely wide range of consumers and so we couldn't be happier with Tesco as it really is the perfect outlet for our brand."

David Coulshed, buying manager for spirits at Tesco, added: "Premium gin is becoming ever more prevalent and trendy within the on-trade market, with gins like Hoxton performing very well. Tesco has recognised this as a growth opportunity and we now stock a comprehensive range of premium gins like Hoxton in our more upmarket stores."

With an abv of 43%, Hoxton Gin has an rrp of £26.19 for a 70cl bottle.

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