Alsace producer launches 'modern' blend

By Emily Kearns

Published: 20 June, 2013

Alsace producer Dopff & Irion has announced the launch of a "modern" Riesling/Pinot Gris blend called Double Impact.

Hailing from a region traditionally associated with single varietal wines, Double Impact contains 45%-55% Riesling, depending on ripeness of the grapes, and the wine is seen as a progressive move for the producer.

The wine is aimed at 30somethings, has been specifically developed to work well with spicy Asian food and is presented in an attractive misty blue glass bottle

Managing director Frédéric Raynaud said: "Alsace winemakers need to ensure they stay relevant in today's marketplace and appeal to contemporary wine drinkers. We have purposefully designed distinctive and modern packaging for this wine, which is aimed at 25 to 35 year olds."

He added: "Dopff & Irion has always been a pioneer of modern methods and approaches, and Double Impact is a wine produced in accordance with this spirit.

"The production of varietal wines is in fact a relatively modern development in the history of Alsace, and by blending the fresh and mineral Riesling with the rounder, fuller Pinot Gris we have created a harmonious wine of exceptional balance and finesse."

Double Impact will be distributed in the UK by Bellwether Wines.

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