Wolf Blass sponsors Ashes coverage

By Lucy Britner

Published: 29 May, 2013

Treasury's Wolf Blass wine brand is to co-sponsor the next two Ashes cricket series on Sky Sports.

The deal covers the summer series, between England and Australia, which starts on July 10.

Wolf Blass sponsorship idents will be shown throughout each day's play on Sky Sports, during replays and also catch-up TV. The deal will also see advertising on Sky Sports News, as well as digital presence on skysports.com.

Andrew Carter, managing director EMEA at Treasury Wine Estates, said: "Wolf Blass has been a long-time supporter of one of the world's most iconic sporting contests. This deal provides the perfect platform to showcase one of the Australia's best quality wine brands, a brand that has great appeal to male wine-drinkers who love their wine and love their sport."

Wolf Blass has previously sponsored TV coverage of England's Ashes victories in both 2005 and 2009.

As well as the Sky deal, Wolf Blass is to run "retailer-focused activity connected with the Ashes" from July 2013 until January 2014.

Treasury Wine Estates said the total spend on cricket for the next 8 months, including above the line advertising and promotional spend is £2m.

Printer friendly version