UK agent Stevens Garnier has launched a range of wines from Brazilian producer Aurora, in a bid to be at the forefront of interest surrounding the 2014 World Cup and 2016 Olympics.
Five of Aurora's still and sparkling wines from the cool climate region of Serra Gaúcha in Southern Brazil are now available from the multi-channel UK agent.
The full range comprises of a Moscato NV, Pink Moscato NV, Chardonnay Reserve, Pinot Noir Reserve and Merlot Reserve (rrps £8.99 - £9.99), with the still wines having naturally low alcohol levels of 11-12.5%.
Stevens Garnier's buying & marketing director James Forbes sees the move as timely. He said: "We've been working with Aurora to get the styles, quality and presentation right for the UK and they've done a brilliant job. With a heightened interest in Brazil due to the forthcoming World Cup and Olympics, as well as styles which are just so incredibly consumer friendly, we believe Brazilian wines will be firmly on the map in a very short time, and Aurora will be at the front of this new trend."
Aurora was established in 1931 by 16 grape-growing families from the town of Bento Gonçalves, now more than 1,100 families are involved in growing grapes for the co-operative.
Aurora is the largest sparkling wine producer in Brazil. Its latest investment is in establishing Chardonnay and Pinot Noir vineyards as well as a winery in Pinto Bandera at 800m above sea level, dedicated to producing Champagne method sparkling wines which Stevens Garnier intends to import next year.