Tesco lighter wine sales up
Customers' growing concerns about the effects of alcohol on health boosted lighter wine sales at Tesco by 100,000 bottles last year.
Customers' growing concerns about the effects of alcohol on health boosted lighter wine sales at Tesco by 100,000 bottles last year.
The supermarket revamped its lighter wine section in September 2011, and has seen the category's sales rise by 3.4% in the year to the end of December.
The lighter wine sector rose by 60% in value and 50% by volume nationwide, as First Cape's Cafe collection, the first major brand to launch a lighter style range, rose 152% by value.
Claire Lorains, wine category buying manager, said Tesco is committed to helping customers "drink responsibly", while recognising the lighter wine style market is an "important and increasingly popular emerging category".
At the end of January Tesco launched a new range of 2.8% abv beers.
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