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CUBE takes over Wines of Portugal's comms

Published:  11 January, 2012

Wines of Portugal has appointed CUBE Communications to handle UK consumer and trade communications.

CUBE has won a three-year contract and takes over from JK Marketing, who terminated its contract with ViniPortugal at the end of last year.

Activity will commence immediately with the Wines of Portugal Annual Tasting on February 21 at Lords Nursery Pavilion. This will be followed by initiatives including the launch of the 50 Greatest Portuguese Wines.

Nuno Vale, director of marketing at Vini Portugal said: "The next three years are highly promising for Wines of Portugal. We have high expectations as to what CUBE can bring to our project."

Chris Mitchell, director at CUBE Communications added: "We are delighted to be working with Wines of Portugal to communicate the quality credentials of Portuguese wines to the UK market. Our campaign will target key wine interested consumers and the trade with activity tailored specifically to key groups such as retailers and sommeliers."