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JFOODO launches campaign to encourage Sake pairing with non-Japanese food

Published:  26 January, 2026

The organisation responsible for promoting Japanese food and drinks globally, JFOODO, has launched a campaign that will see some of the top restaurants in London celebrate the “food-pairing versatility of Sake” this February.

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Weeklong celebration of Japanese exports heads to London

Published:  16 September, 2019

Japan Week is launching in London next week, giving a spotlight to the uptick of Japanese wines, spirits and sakes across the capital.

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