Much of the charm of independent retail is how it can humanise wine and spirits. Perusing the comparatively lifeless supermarket shelves, little can be grasped about the liquid in bottle beyond grape, grain, brand or region. Indies who tell stories of worldly winemakers and daring distillers can create new fans and loyal customers.
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Propeller, the hybrid importer founded by Jamie Wynne-Griffiths in 2020, is embracing new formats with the launch of The Can Collective.
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At Harpers’ Industry Briefing at London Wine Fair, Andrew Catchpole invited leading trade figures to assess how best to build value and margin back into the wine category. Here are the highlights from a sometimes impassioned and insightful dicussion.
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Less is often more when it comes to turning a profit says consultant Sean Finter, a master at optimising returns from on-trade businesses. Harpers tuned in to his message at Bar Convent in Berlin.
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“Business leaders can no longer assume that consumers make rational decisions about which products to buy and use. Today’s empowered customers no longer purchase products; they buy experiences. They engage with brands that deliver what they need, when they need it, regardless of the delivery mechanism or channel.
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‘The trade needs to sell confidence’ was a key message from the panel at LWF during Tuesday’s Harpers debate on how to encourage more premium wine sales and build in greater value across the supply chain.
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