Definitive figures from Kantar show just how much shopping habits changed in 2020, with spirits overtaking wine in baskets for the first time and online reaching hitherto unmatched heights, as Jo Gilbert discovers.
Spirits reached a major milestone in 2020, overtaking wine to become the largest category in terms of penetration in the off-trade for the first time in at least five years.
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Lockdown fatigue has led to a boost in retail numbers as shoppers flocked back to the high street, though footfall has failed to deliver pre-pandemic levels.
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The matchmakers behind the Majestic and Naked Wines merger have said that the ‘experiment’ was doomed to fail because of the inherent differences between the two sets of customers, and because of increasing consumer preference towards companies that have a unique USP.
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Working together with Wines Direct, Harpers brings you the results of a huge survey into Britain’s wine-buying habits. Lisa Riley reports
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It could be a cracking Christmas for vegetarian and vegan wine, according to new research published by the IGD.
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