It is not without controversy that influencers have risen to great prominence over the past decade – especially in Britain, a particularly strong market for content creators.
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Riccardo Pasqua, CEO of the Veneto-based estate, speaks to Harpers about the creative approach to communications which has bolstered the company's continued growth this year, explaining the increasing importance of influencers and the value of using social media to talk about wine.
A new “Active-ist” consumer mindset is on the rise, one which is more aware of its collective power to demand personalised experiences, shape brands and hold them to account.
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