Premium rosé trend gathers pace
Published: 14 July, 2020
World-wide consumption of rosé has long seen a steady increase, growing 40% between 2002 and 2018, with three countries – France, United States and Germany - accounting for 60% of all volume consumed in 2018. But the category’s value proposition seems to be changing, with consumers increasingly seeking a sense of provenance, expression of terroir and varietal character (all data from Observatoire Mondial du Rosé).
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