International wine business Vinarchy has outlined how its plan to “redefine the wine category” extends to its global travel retail (GTR) growth strategy.
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Vinarchy – the business formed out of the merger of Accolade Wines and Pernod Ricard Winemakers – has launched Vintelligence, an initiative designed to make aisles and menus easier to navigate for consumers.
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Australian Wine Holdco Limited (AWL), the consortium of institutional investors, has announced the creation of a new global wine company, Vinarchy. The announcement signals the finalisation of the sale of Pernod Ricard’s international wine portfolio to AWL.
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