At any one time, there are an average of seven trillion pieces of packaging in the world. The opportunities offered by technology to engage with consumers via the bottle are only just getting started, says Jo Gilbert.
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The coronavirus (Covid-19) has opened up a new world of B2C engagement for businesses offering a lifeline to consumers stuck inside their homes, as Jo Gilbert reports.
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Bottling and packaging play by far the largest role in the green house gas (GHG) emissions generated by the production and distribution of a wine, contributing 42% of the total carbon footprint, delivering a clear ‘innovation challenge’ for the trade if it is to fully join the march towards greater sustainability.
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With intelligent personal assistants helping consumer engagement to become increasingly human and conversational, Jo Gilbert asks what’s in store for wines and spirits
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