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Beverage industry shifts offer new opportunities, says Circana

Published:  25 September, 2024

The beverage industry has undergone significant changes over the past year, presenting new opportunities for both brands and retailers, according to a new report from Circana, an advisor on consumer behaviour.

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Wine Christmas sales uplift driven by inflation

Published:  30 November, 2023

Circana, a leading advisor on consumer trends, has revealed in its ‘12 weeks till Christmas tracker’ an upward trend in wine sales in terms of value.

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Reduction in product innovations, as economic pressure bites for drinks brands

Published:  31 July, 2023

Circana, the leading advisor on consumer complexity, has launched its Race for Resilience: Innovation Pacesetters report for Europe. Covering the six largest markets in Europe (France, Italy, Germany, Spain, UK, and the Netherlands), the report reveals declining product innovations for alcoholic drinks brands across the last two years.

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