Quarter of UK drinkers embrace 'zebra striping' with alcohol-free options
Published: 07 June, 2024
A new industry report by research consultancy KAM and alcohol-free beer brand Lucky Saint reveals that a quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks during their visits to pubs and bars. The report, titled ‘2024 Low and No: Drinking Differently,’ launched this week, highlighting the UK’s shift towards moderation.
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