Jo Gilbert embarks on a deep dive into Douro producers’ dual strategies for both table and fortified wines as a way of adapting to market demands and preserving the region’s winemaking heritage.
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Jacopo Mazzeo looks at what regions such as the Douro and Jerez are doing to survive in a market increasingly hostile to fortified wines and explores whether these efforts are effective. Port, for instance, is heading in two diametrically opposed directions: simplification and (extra) premiumisation, with new categories that span from youth-friendly RTDs to Tawny 50yo and White 50yo. Sherry meanwhile, has just changed a number of its regulations and now embraces unfortified wine.
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The Instituto dos Vinhos do Douro e Porto (IVDP) has given Port producers the green light for the commercialisation of Port & Tonic RTDs, dubbed as 'Portonic' by the trade.
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Port sales to the UK increased by 11.4% in volume and 2.8% in value in 2020, according to the Port and Douro Wines Institute (IVDP).
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