Long Read: What to do about fortified wines' straitened market?
Published: 23 September, 2021
Jacopo Mazzeo looks at what regions such as the Douro and Jerez are doing to survive in a market increasingly hostile to fortified wines and explores whether these efforts are effective. Port, for instance, is heading in two diametrically opposed directions: simplification and (extra) premiumisation, with new categories that span from youth-friendly RTDs to Tawny 50yo and White 50yo. Sherry meanwhile, has just changed a number of its regulations and now embraces unfortified wine.
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