From the offset, there were moans and groans about the weather from our hosts in the Languedoc. Yet excessive heat and sunstroke (for once) were not the subjects of their ire.
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World-wide consumption of rosé has long seen a steady increase, growing 40% between 2002 and 2018, with three countries – France, United States and Germany - accounting for 60% of all volume consumed in 2018. But the category’s value proposition seems to be changing, with consumers increasingly seeking a sense of provenance, expression of terroir and varietal character (all data from Observatoire Mondial du Rosé).
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