A new report issued by the IWSR is full of encouraging news for the international beverage industry. According to the organisation's Drinks Market Analysis, the value of global alcohol sales grew 12% last year to reach US$1.17 trillion, while volume rose by a more modest 3% in 2021.
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Ecommerce is to remain a key driver of value growth in global alcoholic drinks markets, with wine to the fore. Andrew Catchpole reports.
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The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to the IWSR.
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Fresh insights from Euromonitor’s annual data release shows that 2020 was a year of “unprecedented collapse” for BWS globally without the counterbalancing regional effect that buoyed markets during the 2008/9 financial crash. Jo Gilbert looks at the year’s volume figures to break down how global sectors were impacted.
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The global pandemic and changing consumer behaviour that accompanies it have presented myriad challenges when it comes to NPD, as Lisa Riley reports
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