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First Drinks adds Reyka

Published:  06 July, 2012

As the popularity of premium Vodka shows no signs of abating, First Drinks has expanded its portfolio to add William Grant & Sons-owned premium Icelandic vodka Reyka (rrp£25) to sit alongside Green Mark and ?ubr?wka.

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De Bortoli is latest big name to join Harpers Best Practice Guidelines for independents

Published:  03 July, 2012

De Bortoli Wines is the latest major supplier to sign up to the Harpers Best Practice Guidelines for independent wine merchants designed to bring greater channel transparency to the wine industry's fastest growing retail sector.

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First Drinks overhauls ?ubrówka vodka

Published:  03 July, 2012

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

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Maxxium UK to distribute of Cooley Irish whiskey brands

Published:  27 June, 2012

Maxxium UK is to take over from Eaux de Vie to distribute Cooley Distillery's Irish whiskey brands.

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Bibendum grows pre-tax profits 25%, but is not complacent

Published:  19 June, 2012


Bibendum has grown profits before tax by 25% to £3.5 million for the financial year ending March 31, but the firm insists "there's no room for complacency".

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First Drinks adds Reyka to portfolio

Published:  08 June, 2012

First Drinks has added William Grant & Sons-owned premium Icelandic vodka Reyka to its portfolio.

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Buckingham Schenk to target independents

Published:  23 May, 2012

Buckingham Schenk is planning to target independents and has also just signed a deal to be the exclusive UK agent for tulip pre-filled wine glasses.

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LIWF - Seven new agencies at Ehrmanns

Published:  18 May, 2012

There will be a veritable A-Z over at the new-look Ehrmanns stand.

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First Drinks launches £2 million Green Mark vodka campaign

Published:  14 May, 2012

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

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Speed dating with the suppliers

Published:  02 May, 2012

Hatch Mansfield shares its vital statistics in a quick fire round of questions and answers. Has the supplier got what it takes to win you over?

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Maxxium to launch Jim Beam Honey

Published:  22 March, 2012

Maxxium UK is to launch the UK's first honey-infused bourbon, Jim Beam Honey.

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Maxxium reports strong festive growth

Published:  22 March, 2012

Maxxium UK has reported a strong growth over Christmas and claims to be the fastest growing of the top five spirits distributors over the period.

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Mark Riley appointed Maxxium UK off-trade sales director

Published:  03 February, 2012

Premium spirits company, Maxxium UK has appointed Mark Riley as sales director off-trade.

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New vodka brands for First Drinks

Published:  30 January, 2012

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

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Maxxium UK launches Red Stag ad campaign

Published:  29 November, 2011

Maxxium UK, has launched its first advertising campaign for Red Stag by Jim Beam, in order to generate customer awareness to its target audience of 18-24 year olds.

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Maxxium UK launches alcoholic foam

Published:  11 August, 2011

Maxxium UK has launched Bols Foam, with the aim of bringing molecular mixology to everyday use.

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Maxxium UK announces cognac back in growth

Published:  28 July, 2011

Maxxium UK has announced the UK cognac market is back in growth by 10% in volume and value, due to its brand Courvoisier, which it says is propelling the spirit forward.

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Chris Mason, Managing Director, First Drinks Brands

Published:  07 July, 2011

The first quarter of this year has been very challenging as consumers reel from increased taxation, fear of job losses and inflation growing. This has resulted in an all time low in consumer confidence.

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First Drinks pushes mixed serves

Published:  06 June, 2011

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

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First Drinks launches whisky gifts for Father's Day

Published:  13 May, 2011

First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.

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