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Rmy to pull out of Maxxium deal

Published:  23 July, 2008

by Ron Emler
Rmy Cointreau has set itself up as a possible takeover target by announcing that it is pulling out of the Maxxium distribution joint venture to regain control of sales of its brands.

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William Grant & Sons takes full control of First Drinks Brands

Published:  23 July, 2008

Bacardi Martini Ltd has sold its 50% share in distribution company First Drinks Brands to independent distiller William Grant & Sons.

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Whyte & Mackay ends Maxxium distribution deal

Published:  23 July, 2008

Whyte & Mackay has announced that it will take back the distribution of its two key brands - Whyte & Mackay blended Scotch whisky and Vladivar vodka - from Maxxium UK on 1 March 2007.

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Glenrothes malt moves to Maxxium

Published:  23 July, 2008

Cutty Sark International has announced that from 1 April it is switching distribution and marketing of its single malt whisky, The Glenrothes from Gordon & MacPhail to Maxxium in the UK.
Maxxium UK managing director Huw Pennell said: 'We see great potential for The Glenrothes, particularly in the on-trade and within specialist whisky retailers.'
Cutty Sark claims The Glenrothes is one of the fastest growing single malt whisky brands in UK. Following success in the USA and Spain, The Glenrothes Select Reserve launched in the UK in 2005. Maxxium UK will manage the full range of products including The Glenrothes Select Reserve and The Glenrothes Vintages.

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WHISKY CONSUMERS CLASSIFIED BY FIRST DRINKS

Published:  23 July, 2008

By Jack Hibberd

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MAXXIUM AND KYNDAL END JURA AND GLAYVA DEAL

Published:  23 July, 2008
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FIRST DRINKS FINISHES FIRST

Published:  23 July, 2008
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