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Long Read: The new language of spirits

Published:  25 August, 2022

As the spirits sector negotiates new drinking habits and different generational needs, there’s been much talk about how brand design has had to change. But what about the words? Jamie Thorp, writer at verbal branding agency Reed Words, looks at how the language of spirits is evolving, too.

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Spirits overtake wine in shopping baskets

Published:  01 April, 2021

Spirits reached a major milestone in 2020, overtaking wine to become the largest category in terms of penetration in the off-trade for the first time in at least five years.

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Q&A: William Lowe MW, Cambridge Distillery

Published:  15 March, 2021

Harpers spoke to William Lowe MW, owner and master distiller, Cambridge Distillery.

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The spirits of Christmas

Published:  19 November, 2019

Christmas is no longer a single trading period, but a series of escalating moments brimming with opportunities to upsell and drive profit. Jo Gilbert looks at where spirits slide into the mix.

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Bar Convent confirms new venue for 2020 expansion

Published:  07 October, 2019

Berlin-based international bar trade event Bar Convent has found a new, bigger home.

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WSET: King of the spirits

Published:  05 July, 2019

Andrew Catchpole catches up with new WSET Level 3 Spirits Award creator Nick King

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Spirited away

Published:  05 June, 2019

UK drinks have undergone a bona fide revolution in the past 10 years. It’s no coincidence that, since 2007, UK food and drink exports have increased by nearly two-thirds, with exports now worth £22.5 billion (Defra).

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Diageo reveals GB World Class finalists

Published:  31 May, 2019

Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.

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Duppy Share launches cocktails on tap

Published:  08 May, 2019

The Duppy Share has launched a new range of cocktails on tap into the on-trade in a move it says will make “high quality cocktails more approachable, quicker, and more consistent in fast-paced venues”.

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‘Perfect storm’ causes glass shortage and price hikes for UK wine industry

Published:  24 January, 2019

The UK wine industry is running out of glass, creating unprecedented price hikes for bottlers - and the situation is unlikely to be resolved before 2020.

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Proof Drinks appoints former Hi-Spirits chairman as MD

Published:  25 October, 2018

Drinks brand owner and distributor Proof Drinks is gearing up for the next phase of its growth as the company confirms the appointment of Jeremy Hill as managing director.

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Bacardi goes Back to the Bar

Published:  30 March, 2018

Last month, 5,500 Bacardi employees left their desks and headed to their local haunt for the inaugural Back to the Bar initiative. Jo Gilbert finds out more

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Fever-Tree continues to lead the premium pack by adapting to low-cal and dark spirit trends

Published:  13 March, 2018

Fever-Tree accounted for 91% of the value growth of all mixers on the UK’s retail shelves last year, as the UK-based company continues to lead the march of premium mixers.

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Profits jump 25% at Pernod Ricard

Published:  08 February, 2018

Pernod Ricard is celebrating rising profits of 25% in the first half of the 2018 fiscal year, with growth driven by stronger demand in China, India and at its travel retail division.

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Global Drinks Forum 2017

Published:  10 October, 2017

Less formal education key in a fast evolving global drinks market as categories and occasions blur for modern consumers.

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ProWein 2018 to focus on ‘craft’

Published:  27 September, 2017

ProWein, the must-attend premier wine and spirits business show in Europe, has revealed it’s turning the spotlight on craft spirits, beer and cider in 2018.

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Strong FY17 results boosts acceleration at Pernod

Published:  31 August, 2017

Pernod Ricard, the world number two in spirits, has forecasted accelerated net profits for the current financial year thanks to a strong performance in 2016/2017.

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Diageo World Class panel reveals top cocktail trends

Published:  25 August, 2017

Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.

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Innovation: Moving on up

Published:  07 August, 2017

Jo Gilbert asks if wine will ever have its Brewdog moment

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Pernod aims to grow "massive" uplift in Christmas spirits with two premium focused campaigns

Published:  17 August, 2017

Pernod Ricard kicked off its Christmas briefing strategy this morning with a reminder of why Christmas is the most important period in the trade’s calendar.

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