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Pernod aims to grow "massive" uplift in Christmas spirits with two premium focused campaigns

Published:  17 August, 2017

Pernod Ricard kicked off its Christmas briefing strategy this morning with a reminder of why Christmas is the most important period in the trade’s calendar.

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IWSC Spirits Communicator of the Year Award shortlist revealed

Published:  15 August, 2017

The International Wine & Spirits Competition (IWSC) has unveiled the shortlist for its Spirits Communicator of the Year Award.

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Record demand for wine and spirit education

Published:  03 August, 2017

The demand for wine and spirit education soared in the past year with the Wine & Spirit Education Trust (WSET) reporting a global hike in candidates in the past year - spearheaded by the UK. 

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Diageo follows-up strong interim results with 25% rise in operating profit

Published:  27 July, 2017

Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.

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Castro’s rum heads to London

Published:  19 July, 2017

London-based agency Spirit Cartel has been taken on to distribute Isla del Tesoro rum, which for 50 years was made for controversial Cuban revolutionary Fidel Castro’s personal consumption.

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Diageo to acquire Casamigos for $1 billion

Published:  22 June, 2017

Global spirits giant Diageo is buying George Clooney’s tequila brand as part of a major push into the category.

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Distell revives Angostura distribution deal

Published:  01 June, 2017

Distell, Africa’s leading producer of wines, spirits, ciders and RTDs has announced it is reviving its distribution partnership in the UK with Angostura, world’s largest producer of aromatic bitters.

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Sales of Lidl’s own label Pimm’s alternative soar

Published:  30 May, 2017

Lidl has reported a surge in sales of its own label Pimm’s alternative boosted by the sunny weather prior to the bank holiday weekend.

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Amber Beverage acquires stake in Cellar Trends

Published:  15 May, 2017

Amber Beverage Group has acquired a stake in Cellar Trends – a move that marks the Baltic company’s first entrance into the UK.

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Diageo challenges £107m tax bill

Published:  12 May, 2017

HMRC has ordered spirits giant Diageo to pay a whopping tax bill of £107m as part of an investigation into ‘diverted profits’.

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