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First Drinks pushes mixed serves

Published:  06 June, 2011

Encouraging consumers to trial simple mixed serves of its key brands is central to First Drinks' summer marketing campaign.

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First Drinks launches whisky gifts for Father's Day

Published:  13 May, 2011

First Drinks launches a range of whisky gift packs for Grants, Glenfiddich and the Balvenie for Father's Day on June 19.

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First Drinks invests in research to help retailers drive profits

Published:  16 November, 2010

First Drinks is investing in a research programme to help retailers drive future profits.

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First Drinks to take on Irish brands

Published:  09 August, 2010

First Drinks has announced that it is taking over the distribution of three brands following the William Grant & Sons acquisition of the C&C Group's spirits and liqueurs business last month.

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First Drinks boosts portfolio

Published:  09 August, 2010

First Drinks is taking over the distribution of Tullamore Dew Irish whiskey, Carolans cream liqueur and Irish Mist whiskey liqueur in the UK.

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Maxxium launches Sauza campaigns

Published:  09 April, 2010

Maxxium UK, is set to launch two campaigns around its tequila brand Sauza focusing on the Blanco, Hacienda Reposado and the premium Hornitos ranges.

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Maxxium backs Courvoisier with £15m spend in 2010

Published:  17 March, 2010

Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.

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£7m Christmas push for First Drinks

Published:  26 November, 2009

First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.

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Maxxium unveils port support

Published:  26 October, 2009

Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.

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Edrington Group launches Black Grouse in India

Published:  09 October, 2009

The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.

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Edrington Group uses algae to cut CO2 emissions

Published:  07 October, 2009

The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.

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First Drinks takes on Tia Maria

Published:  10 September, 2009

First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.

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Maxxium's new £1,800 Cognac

Published:  09 September, 2009

Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.

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Maxxium pushes port message

Published:  27 April, 2009

Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.

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First Drinks in Remy Cointreau coup

Published:  08 April, 2009

UK premium drinks supplier First Drinks has announced that it will handle the distribution of Remy Cointreau brands in a major coup for the company.

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New Maxxium UK up and running

Published:  01 April, 2009

A new-look Maxxium UK officially starts business today.

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Maxxium pits north against south in 'Liquid War'

Published:  19 November, 2008

Maxxium UK has announced the winners of its Liquid War 2008 competition, which saw bartenders compete for team and individual honours in flair and mixology categories.

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Maxxium puts zing into Sourz campaign

Published:  01 October, 2008

Maxxium UK is launching a major consumer campaign to reposition its Sourz spirit brand following its rebrand and new blackcurrant flavour launched in August.

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Business as usual' for Maxxium following V&S sale

Published:  23 July, 2008

Maxxium, the global drinks distribution company, has said it is business as usual following the sale of Vin & Sprit (V&S) earlier this week.

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Remy Cointreau reports year loss due to Maxxium

Published:  23 July, 2008

French wines and spirits group Remy Cointreau's annual sales rose but it swung to a net loss of 23million ($31m; 15.5m) after charges linked to quitting a distribution alliance with other drinks businesses.

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