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Bacardí launches multi-million pound marketing campaign

Published:  18 March, 2014

Bacardí has launched a multi-million pound marketing campaign in the UK around its "irrepressible spirit".


AB InBev launches rum-flavoured beer Cubanisto

Published:  06 March, 2014

The world's largest brewer AB InBev is launching a rum-flavoured premium beer - Cubanisto - in the UK.


Diageo slapped on wrist by ASA over Captain Morgan ad

Published:  26 February, 2014

Diageo has been rapped on the knuckles for its Captain Morgan ad which "links alcohol with daring and toughness".


Giraffe restaurant designer set to launch London BBQ and rum shack

Published:  19 February, 2014

Rum Experience University becomes annual event

Published:  09 January, 2014

'Decade of Rum' report shines spotlight on authentic Caribbean rum

Published:  28 November, 2013

The global rum category has grown by 40% over the last 10 years and 24% in the UK, according to a new trade report, The Decade of Rum, produced by West Indies Rum and Spirits Producers'Association (WIRSPA).


Calvados announces sales expected to increase by 50% this year.

Published:  04 November, 2013

This year's National Calvados Week took place from October 14-20 and was organised in association with Père Magloire the leading Calvados exporter in France with the aim of raising awareness of the category in the UK.


Ron Zacapa to release first Reserva Limitada

Published:  31 October, 2013

Ron Zacapa, considered to be one of the best premium rums producers in the world, based in Zacapa, Guatemala, is releasing its first limited reserve rum, Reserva  Limitada 2013. It will be hitting shelves in mid November at exclusive locations for the festive period.


Fair spirits company brings Belize rum to the UK

Published:  03 October, 2013

The Fair spirits company has brought its premium rum to the UK, following success in France.


La Hechicera rum launches bartender competition

Published:  30 September, 2013

La Hechicera, an aged rum from Colombia, is launching a competition called Wanderlust Columbia, which will give two bartenders from the UK the chance to live and work in the capital of Colombia, with accommodation and a month's salary.


Santa Teresa rum branded cocktail bar opens in London

Published:  23 September, 2013

Mangrove has teamed up with London Venezuelan food specialist Arepa & Co to open a Santa Teresa rum branded cocktail bar in Shoreditch.


O'Hara's Spiced Rum targets young adults in premium on-trade

Published:  14 August, 2013

New to the UK market following a soft launch in South Yorkshire, O'Hara's Spiced Rum is a mixture of unaged, three and five-year-old Guyana rums and a five-year-old Trinidad and Tobago rum.


New recipe for Havana Club rum

Published:  13 August, 2013

Cuban rum Havana Club has changed the recipe for its Havana Club Añejo Especial expression to create a "sweeter taste profile".


Pernod Ricard to digitise Malibutique experience

Published:  29 July, 2013

Pernod Ricard UK is introducing digital smartphone-enhanced technology to its Malibutique concept this summer.


Rum Experience University offers intensive education

Published:  10 July, 2013

A five-day intensive course on rum is being launched in Spain this September offering both trade professionals and...


UK RumFest returns for seventh year

Published:  07 June, 2013

As rum lays claim to being the fastest-growing spirits category in the UK, RumFest has announced its return...


Angostura launches world's most expensive rum

Published:  24 April, 2013

A mere 20 decanters of Legacy have been produced, just two are available in the UK and the rum sports a price...


Pernod Ricard adds to pricemarked Malibu rum range

Published:  02 April, 2013

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.


The move follows on from the launch of a 35cl pricemarked bottle of the coconut-flavoured rum last year.


According to the global spirits giant, pricemarking helps independent retailers drive rate of sale as it offers customers value-for-money while still maintaining profit margins.


Chris Shead, Pernod Ricard off-trade channel director for spirits, claimed that in the current economic climate it is more important than ever for independent retailers to be seen by shoppers as delivering and communicating value for money.


He added: "Value does not always have to mean the lowest price - it is about offering a fair price. Pricemarked packs provide independent retailers with a trusted mechanic to offer this value to consumers, while driving profit for the channel through increased rates of sale."


With pricemarked packs becoming increasingly commonplace in the convenience sector, a recent Him! study found that 86% of shoppers would trust the price of a pricemarked pack over the shelf price.


Mangrove to distribute Blackwell rum

Published:  12 March, 2013

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.


Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.


Blackwell said: "I think Jamaica's somehow blessed as an island. And that's why I insisted my Blackwell Rum be a dark, Jamaican rum, made in Jamaica.


"I used to manage 63 jukeboxes in Jamaica, because it was a way of getting my records heard. A really good friend of mine was a liquor salesman, and many times we'd end up in the same little bar or club. I've always been good at picking things up, and I've learned so much about life from all my ventures. All businesses, in a way, are pretty similar. You must have a good product, know you have it, and deal with people honourably."


Nick Gillett, head of Mangrove said: "Mangrove's knowledgeable team and their hand-selling approach are the perfect fit to promote Blackwell Rum and we look forward to furthering their success in the UK market."


New look for Malibu

Published:  20 February, 2013

Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.