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Future of global rum category up for debate

Published:  17 April, 2014

Two of the leading personalities within the spirits industry will openly debate the future of the global rum category in London next month for the latest annual Distillers Debate organised by the Worshipful Company of Distillers.

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Bacardi's chief abruptly retires

Published:  09 April, 2014

Bacardi's chief executive Ed Shirley is to retire and will leave the role after just two years and with no successor named.

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Bacardí launches multi-million pound marketing campaign

Published:  18 March, 2014

Bacardí has launched a multi-million pound marketing campaign in the UK around its "irrepressible spirit".

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AB InBev launches rum-flavoured beer Cubanisto

Published:  06 March, 2014

The world's largest brewer AB InBev is launching a rum-flavoured premium beer - Cubanisto - in the UK.

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Diageo slapped on wrist by ASA over Captain Morgan ad

Published:  26 February, 2014

Diageo has been rapped on the knuckles for its Captain Morgan ad which "links alcohol with daring and toughness".

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Giraffe restaurant designer set to launch London BBQ and rum shack

Published:  19 February, 2014
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Rum Experience University becomes annual event

Published:  09 January, 2014
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'Decade of Rum' report shines spotlight on authentic Caribbean rum

Published:  28 November, 2013

The global rum category has grown by 40% over the last 10 years and 24% in the UK, according to a new trade report, The Decade of Rum, produced by West Indies Rum and Spirits Producers'Association (WIRSPA).

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Calvados announces sales expected to increase by 50% this year.

Published:  04 November, 2013

This year's National Calvados Week took place from October 14-20 and was organised in association with Père Magloire the leading Calvados exporter in France with the aim of raising awareness of the category in the UK.

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Ron Zacapa to release first Reserva Limitada

Published:  31 October, 2013

Ron Zacapa, considered to be one of the best premium rums producers in the world, based in Zacapa, Guatemala, is releasing its first limited reserve rum, Reserva  Limitada 2013. It will be hitting shelves in mid November at exclusive locations for the festive period.

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Fair spirits company brings Belize rum to the UK

Published:  03 October, 2013

The Fair spirits company has brought its premium rum to the UK, following success in France.

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La Hechicera rum launches bartender competition

Published:  30 September, 2013

La Hechicera, an aged rum from Colombia, is launching a competition called Wanderlust Columbia, which will give two bartenders from the UK the chance to live and work in the capital of Colombia, with accommodation and a month's salary.

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Santa Teresa rum branded cocktail bar opens in London

Published:  23 September, 2013

Mangrove has teamed up with London Venezuelan food specialist Arepa & Co to open a Santa Teresa rum branded cocktail bar in Shoreditch.

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O'Hara's Spiced Rum targets young adults in premium on-trade

Published:  14 August, 2013

New to the UK market following a soft launch in South Yorkshire, O'Hara's Spiced Rum is a mixture of unaged, three and five-year-old Guyana rums and a five-year-old Trinidad and Tobago rum.

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New recipe for Havana Club rum

Published:  13 August, 2013

Cuban rum Havana Club has changed the recipe for its Havana Club Añejo Especial expression to create a "sweeter taste profile".

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Pernod Ricard to digitise Malibutique experience

Published:  29 July, 2013

Pernod Ricard UK is introducing digital smartphone-enhanced technology to its Malibutique concept this summer.

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Rum Experience University offers intensive education

Published:  10 July, 2013

A five-day intensive course on rum is being launched in Spain this September offering both trade professionals and...

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UK RumFest returns for seventh year

Published:  07 June, 2013

As rum lays claim to being the fastest-growing spirits category in the UK, RumFest has announced its return...

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Angostura launches world's most expensive rum

Published:  24 April, 2013

A mere 20 decanters of Legacy have been produced, just two are available in the UK and the rum sports a price...

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Pernod Ricard adds to pricemarked Malibu rum range

Published:  02 April, 2013

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

 

The move follows on from the launch of a 35cl pricemarked bottle of the coconut-flavoured rum last year.

 

According to the global spirits giant, pricemarking helps independent retailers drive rate of sale as it offers customers value-for-money while still maintaining profit margins.

 

Chris Shead, Pernod Ricard off-trade channel director for spirits, claimed that in the current economic climate it is more important than ever for independent retailers to be seen by shoppers as delivering and communicating value for money.

 

He added: "Value does not always have to mean the lowest price - it is about offering a fair price. Pricemarked packs provide independent retailers with a trusted mechanic to offer this value to consumers, while driving profit for the channel through increased rates of sale."

 

With pricemarked packs becoming increasingly commonplace in the convenience sector, a recent Him! study found that 86% of shoppers would trust the price of a pricemarked pack over the shelf price.

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