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Wray & Nephew rum ends the summer in Jamaican party mood

Published:  20 August, 2015

Wray & Nephew Overproof rum is hosting Jamaican themed events over the last two weekends of the summer to raise awareness of the brand among consumers.


London bars and shops prepare for first ever Rum Experience Week

Published:  13 August, 2015

Gerry's Wines & Spirit's in London's Soho has been named official rum shop for a week of events under the banner of Rum Experience Week.


Gosling's rum owner Castle Brands sees sales surge by 37.8% in Q1

Published:  11 August, 2015

The owner of Gosling's rum and Jefferson's bourbon has reported a 37.8% increase in net sales in the first quarter of its financial year, to June 30.


Bacardí announces new global vice president

Published:  31 July, 2015

Bacardí has appointed Fabio Di Giammarco as its new global vice president. He will oversee the brand's global marketing, with a particular emphasis on improving the brand equity.


Plantation picks Identity Drinks for UK distribution

Published:  28 July, 2015

Maison Ferrand has appointed the newly established Identity Drinks Brands to distribute its Plantation Rum brand in the UK.


Gosling's rum and ginger beer set sail with official drink status for the America's Cup

Published:  20 July, 2015

Gosling-Castle Partners has signed a deal for its Gosling's rum and Gosling's Stormy ginger beer to become official drinks of yachting's America's Cup in 2017.


Bacardi adds to spirits portfolio with acquisition of Banks rum

Published:  08 July, 2015

Bacardi has bought the Banks rum producer and its brands for an undisclosed sum.


Glenfiddich and Piper-Heidsieck supplier wins rugby World Cup deal

Published:  03 July, 2015

William Grant has been named as the official spirits and Champagne provider to this autumn's Rugby World Cup.


Davna vodka and Skipper rum brands joins Mangrove spirits agency line-up

Published:  01 July, 2015

Write-down of Brugal rum value puts dent in Edrington figures

Published:  30 June, 2015

Famous Grouse producer Edrington has written down the value of its Brugal rum brand to reflect revised future expectations of the brand's performance.


Pernod Ricard ups focus on Jacob's Creek & Havana Club for summer

Published:  13 April, 2015

Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.


Diageo puts innovation 'at the heart' of its UK commercial strategy

Published:  23 March, 2015

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 


Pernod Ricard shakes up Havana Club rum's look and recipe

Published:  17 February, 2015

Christmas Report: how rum is spicing things up

Published:  10 November, 2014

Like the other spirit categories, the growth in rum is mainly driven by the premium sector. Spiced rum that is the latest big thing, with sales growing by more than 21% year on year, making it worth an annual £80m. It appears to be particularly popular in Scotland, where it accounts for over 21% of value sales, and at the younger end of the market, while well-aged rums are finding favour with a more discerning, 30-plus audience. Helen Arnold reports.


Chief of the week: Ian Burrell - the world's rum ambassador

Published:  17 October, 2014

As job titles go global rum ambassador is one to brag about with your mates down the pub. Really? Your job is to go around the world talking about and tasing and drinking rum?


RumFest attracts industry's biggest names to London's two day event

Published:  16 October, 2014



Diageo's Parrot Bay rum ad 'appeals to children' says ASA

Published:  15 October, 2014

Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.


RumFest aims to break rum tasting world record

Published:  22 September, 2014

RumFest in London is aiming to break the record for the world's biggest ever rum tasting with over 700 people tasting a selection of six rums on October 9.


On-trade hit by decline in spirits sales across all venues

Published:  17 September, 2014

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.


William Grant toasts successful 2013 as sales and profits rise

Published:  08 September, 2014

William Grant & Sons boosted operating profits by 10% to £138 million in 2013 while turnover rose by 5.2% to £1.12 billion.