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New Taste - a vodka, a rum and a Rioja

Published:  29 July, 2010

What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.

 

With an approach more akin to gin making due to its selection of "botanicals", creators of Elements Eight spiced rum (rrp £29.99) has included cinnamon, ginger, clove, star anise, vanilla, honey, nutmeg, orange, lemon and coconut in the mix. All are 100% natural and indigenous to St Lucia, where Elements Eight rums are distilled. Co-creator, Carl Stephenson said: "We wanted to replicate what we did with Elements Eight Gold and Platinum, but for the spiced rum category. This is a sector that is yet to feature a super-premium version and we took our time (18 months) to create what we feel is the perfect blend."
carl@e8rum.com

 

Are you a multiple looking to stock a straightforward, accessible-style, fruit-forward Rioja? If so, the Berceo Nueva Generación (rrp £6.99) is aimed at you. This is the latest release from Bodegas Luis Gurpegui Muga, one of the leading and oldest producers of wines from Rioja and Navarra, established in 1872. The family estate produces one of Spain's most successful high-volume, young, fruity Riojas, Vinadrian. It also produces one of its most premium, Los Dominios de Berceo Prefiloxerico (rrp £6.99), which comes from the only surviving pre-phylloxera red grape vineyard in Rioja from 2ha which were planted more than 140 years ago.
louise@phillips-hill.co.uk

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Appleton launches 30-year-old rum

Published:  27 July, 2010

Appleton Estate is launching a rare 30-year-old rum in the UK market that has a world wide distribution of less than 1500 bottles.

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Milk and Honey to represent UK in Appleton rum's world final

Published:  27 May, 2010

Josh Ivanovic of London's Milk and Honey bar is to represent the UK in the final of the Appleton Estate Bartender's Challenge in Jamaica after winning the British competition this week.

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Pusser's Rum awarded golds in USA and UK

Published:  15 April, 2010

Pusser's Rum, has won two world-beating awards in competitions held both in the USA and the UK.

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Diageo faces boycott over rum plans

Published:  07 December, 2009

Diageo is facing a boycott of its spirits brands in protest at its future production plans - in Puerto Rico.

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Diageo rum plant construction begins

Published:  07 May, 2009

Diageo has broken the ground on the construction of a state-of-the-art rum distillery in the US Virgin Islands.

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New rum distillery to open in Barbados

Published:  10 March, 2009

Barbados sees the opening of its first new rum distillery in years. St Nicholas Abbey opens on Cherry Tree Hill in the north of the island at the end of March, the final part in a massive renovation project undertaken by local architect and rum aficionado Larry Warren, who bought the property in 2006.

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PLB brings Solera 7 rum to the UK

Published:  24 November, 2008

Solera 7 - the premium solera-aged rum from Matusalem - is now available in the UK for the first time via newly-appointed agent PLB.
Source: Solera 7

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Havana Club debuts new rum to UK market

Published:  05 November, 2008

Authentic Cuban rum maker Havana Club is pleased to announce the UK launch of its premium rum Havana Club Cuban Barrel Proof into leading style bars and specialist off-trade outlets.
Source: Havana Club

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PLB moves into spirits with Matusalem Rum

Published:  02 October, 2008

EXCLUSIVE: By Shirley Webb

UK distributor PLB Wines has set up a new spirits arm in a bid to diversify its portfolio.

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Bacardi opens retail store, launches reserve rum

Published:  31 July, 2008

Bacardi has opened its first retail store.

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Diageo to build new rum distillery

Published:  23 July, 2008

Drinks company Diageo has made public its intention to build a new rum distillery on the Virgin Island of St. Croix.

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Malibu Rum gets 14m shot in arm

Published:  23 July, 2008

Malibu will benefit from 14 million worth of marketing support from parent company Pernod Ricard UK over the next two years.

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Cockspur Rum investment sees label facelift

Published:  23 July, 2008

Cockspur Fine Rum has updated its bottle label for the first time in over two decades as it brings the European brand in line with the North American market.

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New Caribbean rum marque launches

Published:  23 July, 2008

The West Indies Rum & Spirits Producers' Association (WIRSPA) has unveiled a 'marque of provenance' to support and promote Authentic Caribbean Rum (ACR) brands.

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Edrington acquires majority stake in rum company

Published:  23 July, 2008

The Edrington Group has acquired a majority shareholding stake in the Brugal Company.

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Rum producers seeks snap-happy sailors

Published:  23 July, 2008

Rum producer Mount Gay has called on sailing enthusiasts to share their memorable photos in the 2007 Red Cap contest.

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Halewood scrums down for Lamb's Navy deal

Published:  23 July, 2008

Halewood International has secured a sponsorship deal with rugby league's Super League for its brand Lamb's Navy.

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Plans for UK generic rum campaign

Published:  23 July, 2008

A group of rum producers are planning to front a generic campaign in the UK - with every bottle bearing the stamp Authentic Caribbean Rum'.

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Bacardi and Pernod step up rum war

Published:  23 July, 2008

By Ron Emler
The long-running row over who owns the Havana Club brand has reached a new intensity, with Pernod Ricard planning fresh legal action in the US against Bacardi.

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